3 Reasons Why Starting a Business is Easier Than Ever

Starting a business can be a daunting prospect for many would-be entrepreneurs. If you look for reasons not to, you’ll find hundreds. Why sacrifice the stability of a job for the uncertainty of entrepreneurship? How do you juggle the demands of a business with the demands of your personal life? How can you reasonably afford the startup costs.

But while these are valid concerns, they’ve never been valid excuses. Now more than ever, there’s just one major hurdle on the path to owning your own business: deciding to take action.

If you happen to be among the people who are doubtful about the idea of starting a business, here are 3 reasons from why you should start a business now.

It’s Easier to Start

Whether you’re building a local boutique with an online storefront or a fully digital venture, platforms are emerging that let companies quickly build and iterate easily. Business moves at a fast pace, especially in the beginning when you’re trying to find your footing. You need that flexibility that these platforms enable.

For many businesses, you can leverage cloud computing platforms like Amazon Web Services or Rackspace. In fact, there are numerous applications and office management software for almost every possible business need.

For offline and online merchants, it’s even easier. For e-commerce vendors, you can use a service like Shopify to set up your online shop. For brick-and-mortar merchants, there is a variety of affordable point-of-sale options now, from industry innovator Square to PayPal and Amazon.

The ease of getting started means new services are being created on a daily basis — yours included. You just need to identify what you need, then check to see whether someone is available to help.

It’s Easier to Raise Money

Startup cash has always been one of the biggest barriers to starting a business, and it’s still a barrier today — but that barrier is much lower than it used to be.

The services that make starting a business easier often translate into lower startup costs, especially with the downward-trending cost of technology. You also have access to a much larger customer base.

The global marketplace gives you access to an audience that spans the globe, no matter how small a niche your product or service occupies. That isn’t a guarantee for success, but it does mean your market research, word-of-mouth promotion and brand presence can reach a market that would have been inaccessible to small or medium-sized businesses not long ago.

Lower startup costs mean you need less money to get your company off the ground. More importantly, they also mean you can reach profitability more quickly and start financing your efforts with your own cash flow.

It’s Easier to Manage

Starting a business puts a lot of responsibility on an entrepreneur. You have to wear many hats and keep a lot of balls in the air. Your expertise and passion might lie in product development, but you’re effectively in charge of finance, sales, HR, customer service, and everything else. Time consuming admin and manual data entry could weigh you down and prevent you from looking at the bigger picture.

Fortunately, cloud technology once again comes to the rescue. Using certain software tools, it’s possible to fully automate all or part of your HR, payroll, and accounting functions.

Being an entrepreneur requires a considerable investment of time and energy, and it’s never going to be easy. That said, it’s easier than it’s ever been. If you want to start a business, the best advice is to simply do it — and make full use of the tools at your disposal.

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