A storefront, even a small one on a secondary road or second floor of an office building, will help make your small business seem more established. In my e-book business, we had up to seven full time publicists on workers, and but we would nonetheless rent outdoors publicity companies to promote our books. Most publicity work is promotion work—getting attention for companies and their products. Most publicity companies specialize, for instance one firm could specialize in promoting excessive tech corporations in Boston, one other may specialize in promoting restaurants in Providence. Many of the national publicity companies I actually have used were founded by anyone who had previously had expertise working at a media outlet.